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Thursday, May 26, 2011

Zaparena Not a Traffic Exchange But A Traffic Network- A Huge Difference.

Well here is what I learned regarding Zaparena. It is not a traffic exchange but it can give your site huge real targeted traffic.
On my first post I wrongly termed it as a traffic exchange. You see a traffic exchange requires you to click on members sites to earn enough points and after that they will click yours. Zaparena is different. There's no requirement like that in Zaparena. So we don't need to worry about google penalizing our adsense account.

You may try to search if any user of Zaparena had their adsense account penalize by google, but you will not find even one. What you'll find are webmasters who are very contented and happy with it.

Want to try Zaparena and know more about it? click here.

By the way for more info about googles adsense TOS please read this:

From google >program policies explained>traffic sources

Can I use traffic exchange programs?

While traffic exchange services may help bring traffic to your site, we don't recommend using them, as they may lead to invalid clicks or impressions and result in your account being disabled.

As you may already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view webpages or click on ads, resulting in activity that is harmful to our advertisers.

We also advise against using third-party tools or services to increase your site traffic, as they may also result in similar invalid activity and your account being disabled. We realize that you may have questions about a specific service and whether it could potentially create invalid impressions or clicks. However, please understand that we're unable to comment on any particular third-party service.
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So that being said, no one actually knows how Google feels about anything.
But here's what I found. A comment from no other than Zaparena founder himself. From Sire website.

Thanks for this awesome post. I’m very happy to see webmasters understanding and liking our service. First of all I want to confirm that we don’t know even one webmaster who lost his AdSense account because of using zaparena.

The Google article was published in 2007 ( http://adsense.blogspot.com/2007/04/note-on-traffic-exchange-programs.html ) and traffic networks appeared in 2009 / 2010. So Google obviously had other services in mind when they published this article. In my opinion it’s a wording problem, we call our service traffic network and not traffic exchange. And as Sire rightly pointed out there is a huge difference. Please search for traffic exchange and you will see…

In fact zaparena is a content discovery network and you can see it as an advertising campaign for your website: http://www.google.com/adsense/support/bin/answer.py?hl=en&answer=1059038

Each visitor willingly clicks on the content that they are interested in like on a banner. A click redirects the visitor to a landing page on zaparena containing a preview of the content and other related teasers. In average a user will click on two teasers… now you know why we are able to guarantee a minimum ratio. Our job is to balance the ratio in a fair way. One the one hand teasers of websites with a low ratio are shown more often in the widgets and on the other hand these webmasters can add more teasers too. So we are able to send them more traffic than other websites with less traffic.

Dominik
zaparena Founder
http://www.zaparena.com

So that's it for now. Hope you enjoy Zaparena images and text content!

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